Rida Sohail
Co-Founder & Senior Advisor
Provides strategic guidance and helps shape Jiddat's long-term direction for girls' education and community-centred support.
About Jiddat
Jiddat exists because many girls are not far from learning. They are far from the support, confidence and family trust that make learning possible over time.
Why we exist
Too many girls are pushed away from school by things that rarely make headlines: falling behind in class, family doubt, distance, fear, cost, or the belief that education will not lead anywhere.
In rural Pakistan, a girl's education is shaped by more than school access. Learning gaps, household pressure, safety concerns and uncertainty about future pathways can all decide whether she continues. We work at that intersection: supporting girls academically while helping families see education as practical, valuable and worth protecting.
Academic, social, financial or family-related. Usually more than one.
Programs work when parents understand them and feel respected by them.
Follow-up, adaptation and continuity from one school year to the next.
Our name
Newness, innovation and the courage to find a different path.
The name reminds us that education work cannot rely only on old assumptions. It needs local listening, practical design and trust built with families.
What we believe
These four beliefs shape how Jiddat listens, designs and shows up in communities.
A girl learns within a circle of family, school, community, confidence and daily responsibility. Support has to reach that whole circle.
Programs work better when families understand them, believe in them and feel respected by them.
Solutions have to fit real schedules, real concerns, real classrooms and real household pressures.
When girls begin to see themselves as capable learners, staying in school becomes more possible.
Mission
Vision
Leadership team
Jiddat is led by people who believe education work has to be personal, practical and rooted in trust, supported by a team of staff and more than a hundred volunteers across Sindh.
Co-Founder & Senior Advisor
Provides strategic guidance and helps shape Jiddat's long-term direction for girls' education and community-centred support.
Chief Executive Officer
Leads operational planning and turns Jiddat's community-based vision into practical programs and reliable systems.
Co-Founder & Senior Advisor
Co-founded Jiddat in 2017 and leads its partnerships and access tools. Selected as a 2024–25 Obama Foundation Scholar at the University of Chicago for his work in rural education.
Community Engagement Lead
Strengthens relationships with families and communities so Jiddat's work stays grounded, trusted and locally responsive.
Education Programs Lead
Leads learning-focused program design so students receive practical academic support that builds confidence over time.
Strategic Partnerships Lead
Builds partnerships and external relationships that connect Jiddat's mission with the people and institutions able to support long-term impact.
How we show up
The work is not only about what we deliver. It is also about how we build trust while delivering it.
We begin with girls, families, educators and local realities so support is shaped by what communities actually face.
Families should know what a program is, why it matters and what it asks of them. Clarity is part of respect.
Follow-up and adaptation matter as much as the first intervention. We stay close to the student's changing reality.
On the ground
Jiddat exists to make education feel possible, supported and worth continuing.